Are you launching a new store or trying to take your business to the next level? It’s always a good idea to learn from experts in your field.The article features a roundup of 20 of successful entrepreneurs, and the single best piece of advice they offer to new business starters. These businesses sell everything from apparel to furniture. They are based in nearly a dozen countries around the world and they have all found terrific success selling online. Here’s what 10 successful store owners have to say.
America Party Gear (American Flag Clothing, Sunglasses and Accessories) “Get your site fundamentals down first. Make sure you get SEO right, have a site optimized for all screens, and make sure your design is top notch.”
Fit Little Bride (Social Media Marketing and Brand Marketing Success)
“Define your desired customers by what their interests are, what motivates them to purchase, what they like and who they want to be. If you design your storefront and products to meet all of their needs and stay true to that brand, your company will be the first thing they think of when they are ready to make a purchase.“
Raw Generation (If at first you do not succeed, change!)
“When you are starting out in business, resources are often very limited. This is precisely why it is that much more imperative that you create a goal with a deadline and focus every waking moment on achieving that goal.“
Hickies (Leaving a mark of affection on the show world)
“As a general rule, we only work with nice people. We try to treat our customers the way we want to be treated and make every interaction a positive one.“
Slyde Handboards (It all started with a tray)
“It’s not an essential key to a successful business but it does help that you are immersed in the lifestyle of it especially something like the surf industry.“
Lookmatic (Eyeware eveolved)
“Find a way to be genuine. There is so much noise out there and consumers are savvier than ever – you have to really believe in your product and have an honest commitment to your customers to find a message that resonates.“
Laura Davidson Direct (an online store for uniquely designed furniture)
“It’s important not to let the bad days get you down, and realize that there’s an abundant supply of customers and opportunity around the next bend.“
Greats Sneakers (A sneaker business with a disruptive business)
“There are always challenges but if you have a clear idea of what the store should look like it will help define the flow of the site and all the other logistical stuff that is critical for a successful online store.“
Audicus (We are bringing hearing back)
“Do as much research as possible, but prepare to be unprepared.”
Vertty (Designer beach towels sold exclusively online)
“People hate to wait for their purchases and they want to know where their items are, all the time. Pay a little more for a good shipping partner, because it will pay off in the future.“
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