Based on the latest Mark Gurman’s report, the new Apple phones could be named iPhone "Xs," "Xs Max," and "Xr."
Gurman has a good track record with reporting Apple news before it's officially announced by the company. He's broken lots of Apple news. The name iPhone Xs would line up with Apple's traditional naming conventions for iPhones, where a refined "S" model would look identical to the prior-year phone, but include new internals and other features to set it apart.
The second phone Apple will unveil will be a larger version of the iPhone Xs — but unlike past years, where Apple named the bigger phone model "Plus," Gurman says the large-screened iPhone X successor will be called "iPhone Xs Max." Compared to the 5.8-inch display on the iPhone X and the rumored Xs, this phone would feature a massive OLED display that measures nearly 6.5 inches.
Apple will also reportedly unveil a third phone at its event this month: an iPhone sized between the two Xs models, but with a less-expensive LCD screen instead of OLED, and a design that would come in several new colors. Gurman says this iPhone could be called "iPhone Xr," according to one of his sources, though the reason for the name is unclear and it sounds like Apple could still change its mind.
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